Multi Level Marketing

- taken from a direct selling brochure:

Only a half dozen MLM companies have topped the $500 million mark, and a dozen has topped the $100 million.  But literally hundreds, if not thousands of MLM companies start each year, and fewer than 2% survive more than 5 years.  When you are looking at network marketing as a means to build assets, you look at the long term.

 Harvard educated Charles King, Ph.D., marketing professor at the University of Illinois in Chicago, has made an intense study into the network marketing industry.  His suggestions for selecting a viable company are the following:

1. A company should have an established track record, a high-tech distribution network and rock-solid financial stability; and this should be transparent and audited by credible entities.
2. They should have a highly-developed support system with training systems and materials to develop leadership in the distributor foce.
3. They should have a product that is credible, good and consumable.
4. They should offer the prospect of growth through expansion, innovation or diversification to create an ever-expanding market and infinite growth.

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